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This site states the following, "SWOT analysis is popular and very intuitive method of evaluation business or any project." Our analyzers observed that the web page also said " It is used in many situation of strategic analysis especially in first stage of project." The Website also stated " This type of analysis can be useful in evaluate your business, product, job or employer. Main feature of SWOT is discribe subject in four aspects strenghts. SWOT is only first stage of evaluation of your project, but is easy and give complete view from the beginning. You can read more aboute SWOT analysis on Wikipedia." The website's header had SWOt online as the most important keyword. It was followed by SWOT analysis, tool, and free which isn't as highly ranked as SWOt online.